Our promise

We listen. And create. Wit lof ♥.
That is our promise to you. Our mission.

And with ‘Wit lof’ we of course mean ‘with love’. Love for our children ánd love for our planet. Because we need to leave that one behind for them in the best possible condition.

We try to minimize the impact of our products and packaging as much as possible. And beside that we continue to look for solutions that contribute to a little bit of extra kindness on our planet.

This is what we do to keep our promise.

TIMELESS DESIGNS
The prints we design are timeless, so you can use them for a second, third and even fourth child. Or for example pass them on to a friend, a relative or someone else who is pregnant or has children.





SUSTAINABLE MATERIALS
The fabrics and fournitures we use for our products are of a very high quality, so they last very long. In addition they are OEKO-TEX 100 CLASS 1 certified. Which means that they are free of substances that are harmful for the health of small children.




MADE IN EUROPE
Our products are being produced in Portugal and Turkey, where all employees have a clean and safe workspace and receive an honest salary. Production close to home in Europe instead of Asia also means less distance and so less pollution.




RECYCLED PACKAGING
The packaging of our products is made of recycled paper and recycled plastic.

OUR SUPPORT
Be lucky sometimes. Or get that extra bit of support. We know how important that can be. Which is why every year we select a Charity where we donate a part of our profit to. In 2020 we selected Stichting Steun Emma.

OUR BELIEFS
We love practical, believe in quality and sustainability and we find it important to treat our customers ánd suppliers the way we want to be treated ourselves.

Wit lof,
Jolanda & Milou