The story behind

Are you curious about who we are and the story behind Witlof for kids? This is a summary of a number of interviews we had with bloggers, magazines and on TV, in which we answer these questions.

What makes your company unique?
Our promise to consumers:

We listen
And create
Witlof ♥

Because we are both moms and we love practical and beautiful things, we have a fairly good feeling what could be done differently or better in regards to quality, style or ease of use. In addition, we work closely with parents and children to test our plans and ideas. With the feedback we received from hundreds of moms, dads and kids we were able to launch our first collection in the beginning of 2016.

How did you come up with Tuck-Inn?
We both hated to make a baby bed and a high sleeper because it was such an effort to do so. For many years we’ve had the idea to start a business in sleep, care and play products for children. In 2015 we finally dared to take this step. By adding elastic corners on one side of the bedding, it is so much easier to make a bed. And… children cannot kick loose the bedding.

What plans do you have for the future?
We have many plans for the future! We have many ideas ourselves, but we get more and more requests from customers to develop certain products. This is why we’ve launched our changing pad covers and the Tuck-Inn bassinet and junior bedding. The coming months and years we will further expand our collection with new products, colours, concepts and designs.

If anything would be possible, what do you see as the biggest developtment for Witlof for kids in five years?
That we will have made a lot of progress in the area of sustainability and a big expansion abroad.

As a ‘young’ label, how do you become visible between all of the other (established) brands?
As a starter, it is very difficult to stand out among all of the other (larger) brands. By being unique, by surprising people with our products, and by treating customers the same way we ourselves would like to be treated, we’ve been noticed by retailers and customers and received a lot of positive feedback via social media.

Where do you get your inspiration?
Everywhere. As moms we know what we do and don’t find easy to use for our kids and what we do and don’t like. Looking around, doing a lot of research, translating beautiful images to designs for kids, and listening to what parents and children want. That’s what inspires us.

Do you also design the prints yourself?
For the design of our prints we we visit fairs. This inspirtion is translated by our design team to designs. This means we keep it unique and witlof only

Interview at Hey Baby, on the Dutch channel RTL4